Schema works to improve website traffic in two main ways:
1. boosted search engine visibility:
Search engines can better understand the content and context of your pages when you add schema markup to your website. This can help your pages rank higher in search results, resulting in increased traffic.
If you include schema markup on your product pages, for example, search engines can display more information about your products in search results, such as prices, ratings, and reviews. This might make your product listings more appealing to potential buyers, encouraging them to visit your website.
2. Improved search results:
Rich snippets, or enhanced search results with extra information about your pages like ratings, reviews, and photographs, can also be made with schema markup.Rich snippets can increase your search results’ readability and attractiveness to prospective users, increasing the click-through rate (CTR).
Also, schema markup can be used to provide additional sorts of improved search results, such as knowledge panels, local company listings, and event listings. These improved search results might help your website stand out from the crowd and attract more visitors.
In summary, schema is an effective strategy for increasing your website’s search engine position and rich snippets, both of which can lead to increased visitors.
The following are some scenarios of how schema can be used to boost website traffic:
The restaurant can utilize schema markup to display its ratings and reviews in search results, encouraging potential customers to visit its website and book a reservation.
A software company can use schema markup to display its product features and pricing in search results, which can help it attract more qualified leads.
A news website can use schema markup to display its articles in Google News, which can help it reach a wider audience.
A local business can use schema markup to display its address, phone number, and hours of operation in search results, which can help it attract more customers
Also Read: What are the benefits of doing on-page SEO?