To have your content appear in Google Discovery, which includes surfaces like Google Discover and the Google app’s feed, you should follow best practices for optimizing your content and website for these features.
Here are some important things to consider:
High-quality Content: Make sure your writing is insightful, thoroughly researched, and offers readers something of value. Google Discovery is more likely to highlight high-quality content.
Mobile Optimization:
Make sure your website is mobile-friendly and responsive since many users access Google Discover on their mobile devices. Google prioritizes mobile-optimized content.
Page Loading Speed:
Optimize your website for fast page loading speeds. Users and Google prefer content that loads quickly. Use tools like Google PageSpeed Insights to assess and improve your site’s speed.
Quality Images and Visuals:
Use high-quality images and visuals that are relevant to your content. Attractive visuals can make your content more appealing in Discover.
Engaging Titles and Headlines:
Craft engaging and click-worthy titles and headlines for your articles. A compelling title can increase the chances of your content being selected by Google Discover.
Structured Data:
Implement structured data markup (Schema.org) to provide additional context about your content to search engines. This can help Google better understand your content and potentially display it in Discover.
Fresh and Timely Content:
Publish content that is current and relevant to your target audience. Google Discover often features trending or up-to-date topics.
User Engagement:
Encourage user engagement by enabling social sharing, comments, and other interactive features. Higher user engagement may signal to Google that your content is valuable.
Consistency:
Consistently publish high-quality content in your niche or industry. Regularly updated websites are more likely to be featured in Google Discover.
Optimize for Key Topics:
Identify key topics that are relevant to your website or blog and create content around them. Google Discover’s recommendations are often topic-based.
Understand User Intent:
Try to understand the search intent behind the queries that lead users to your site. This will help you create content that matches user expectations.
Use Google News:
If your content is news-related, consider submitting your website to Google News. Content from Google News sources can appear in Google Discover.
Monitor Performance:
Use Google Search Console to monitor the performance of your content in Google Discover. You can see which articles are getting traction and make adjustments accordingly.
Also Read: What are the benefits of doing on-page SEO?
